Basics of Digital Marketing As a Beginner

 common  steps  and basics as a learner 

Everyone has a desire  to be successful in there career  as per the present digital transformation it is a great platform if you step into this field  and  pretty excited  working in this field and as a  beginner you feel enthusiastic if you choose as a professional  work  

    let us understand the digital marketing in simple words it is a technique  where  you   promote business like product and services  through online are offline  in  various electronic devices  like desktops , mobiles, tablets, laptops etc , that  even generate traffic  into your websites from business to  be a brand and  can create brand  identity and awareness .

   

Digital marketing is a platform to tell  to your audiences that you have specific  product and services and  establish the relationship in giving the product information , features  and specifications  and convert them into sale . 

 Example :  lets  us assume I have   Tissue factory in my  specific location and my business  happens  with few clients that  are existing from  past  few years   , where as I found only a few people  nearby my contacts  , were as in digital marketing we can find the related  clients who are interested in our particular product  like Restaurants , Hotels  ,   Grocery shops , small scale companies the chances are high in reaching the specific clients who are looking for it  , we can reach  all the targeted audiences in right time and in right place and where ever you want . 

       

  Digital marketing types 

 Digital marketing is basically  divided into two types  depending  on the nature of work it does that is as  follows  .

Digital marketings a

INBOUND MARKETING 

  In simple  inbound marketing is  that we focus and attract our customers  with relevant and helpful content  and it make a way of  customer journey by stages to purchase our product / service   .

  They are some  components that we need to cover in this in bound marketing  those are  unpaid or paid campaign  

SEO
Search engine optimisation  also a part in inbound marketing  ,  this topic  consists of   many components we will just understand the basics of it and  we shall discuss in details in the upcoming articles .

The seo  can be defined as the  collection of collection of tools that  are involved in order to rank the website on the search engine result page   to generate traffic  based on keywords with related to organically/paid . 

There are two types in seo 

On page seo 

on page seo is referred as   doing the all the that are related to the website or web pages like add  title tags .meta descriptions , alt tags ,  keyword analysis , meta tags , url ,  keyword density , content  , image optimisation , 


SMO/SMM and ppc (pay per click),

 Digital era

content marketing 
email marketing 

messenger 

affiliated marketing  .

OUTBOUND MARKETING 

        In simple way  i can say that following the traditional way to promote our business and its very complex and  you can no able gain right audience with this they are some traditional approach like  tv ads , digital holdings , SMS/MMS , cold calls  , trade shows etc .