Sunday, September 2, 2018

Awesome roles of search engine optimization executive in digital marketing

SEO Achieves the online  market on the  top scale

85%  searches  happens  by online  to buy   even for small object


  In general we all   aware  of  search engines by each and every individual but we are not familiar   with its terminology  in the digital scenario ,  its the  most powerful   software which has been designed to search on www  as  per queries  of users  and its a process of  positioning  your website  on top  of the google  based on  specific  keywords


 In  today world each and every person  remain to stay  in online  for every day they are 40,000+ search in google every second and 3.5+ billion search queries  per day  in 2018's  but it shall be extending further  in coming days with no doubt  its awesome too see  such figures right !

 let keep on moving to the roles that are handled by the seo executive


 Marvelous  techniques  of  SEO 

 smart seo cycle
  •   Reporting site 
  •  Link building 
  •  keyword research 
  •  competition analysis
  •  onsite changes 
  • site analysis  
  This concept applies for the organic  and paid  searches   to rank on the google or other search engine platforms .

 The task / Responsibility  that  are taken by the  seo executive may  differ from one firm to other firm  based  on there need and necessity and in some cases that may differ from   either it is on page optimization or  off page optimization and may be the both  ,  the  desire goal is to get the  high traffic to the website

In case of on page

1.    key word analysis  to get the   traffic with  specifically  the users are searching  for

2.   To  study  the insights of competitor website and analysis the things

3. working  on the URLS of the  website

4.   canonicalization

5.  Insert favicon ( icon in the address bar in the browser  )

6. pitching for client  to  run  campaigns according to the  market competition (SEM)

7. customizing the  clients  website pages  on desired   requirements

    In case of off page

  Make to get backlinks to the website  with various off page techniques such social bookmark submissions , article submission ,  document sharing  ,social media engagement forum submission  ,   blog directory submission , question and answer  websites ,  video submission , image submission,  infographics .
 

An seo executive need to handle the single client  website  by bothe the activities on and off page and they may handle the multiple tasks as per interest or  as per the company norms .







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