Inbound marketing for beginners guide 2019

Inbound marketing for Beginners  with  examples 

 what is Inbound marketing? 

 we generally  heard the term and do not aware of this and even we are  new to this marketing terminology , you need not worry is easy to understand just go through it it will give  you clear  detail picture of it lets make it and move to the topic . 

  In simple words inbound marketing can  is creating 1-1 relationships that has a lasting impact  on our visitors and on  our brand .   

Inbound  marketing  is used to establish/  make the relationship  that are they are closely  related to you and your brand  . 

Why inbound marketing ?

 Inbound  is the methodology that have  stages in getting the  prospects/customers with one the  stage  that may be from one the three stages like  attract , engage , delight ,  to solve the  questions an  visitor has to share the information need that can be analysed in this stages  to provide  the better  user experiences and useful content in helpful way  Inbound is a better way to understand  market ,  to sell any product /service   and provide quality assurance to your customer .

How does inbound works ?

 Inbound works by attracting the right type of  traffic to your brand and engage with them  to take a desired actions , and onces y they are mostly likely to do a purchase   what your selling that means you have   well known about your buyers  journey and there personas   . Inbound is the combination of strategies interlinked with content marketing , social media marketing , lead nurturing  ,crm ,  sales enablement etc ..

Fundamentals of Inbound  Marketing 

 Basically in order to start with any thing the fundamentals are very important that will  build the strong foundation to get the best results in the  further .  

1.contacts  

creating   contacts are the heart of inbound marketing  its establishes the chances of having further conversations and actions and away to in touch with someone .  we need to maintain the good contacts with  anybody at your company marketing with , sells to , parthers , engages with   , or employees  even an individual's where the relation is being establishing  . 

 Make sure the information , contacts that are generated need to stored in the database that shall be  useful for the further communications  and  interactions to deliver the information and extend the loyalty and trust   . 

2. Buyer's journey 

  Def :  The active  research process someone goes through leading up to making a purchase
   
 In simple words   it can be expressed as  , The visitors  visiting the  website to acquire required  information  , get solutions and  additional  details  since the buyers  take a continuous journey in the website  according to   his / her   convenience before making a purchase or getting any service  .
 
In buyers rs journey there are three stages  each and every prospects  goes through with one of this stage  in his journey   that  may in awareness stage , consideration stage , decision stage we can also   say in other way like  3c stage  connect , consider , close stage  .  since we have  understand the stages  lets do a deep drive into it for better understanding .

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Awareness stage :

In all the stages content  is the masterpiece   , an  buyer or prospects need to aware .   about the problem that may be related to any department of the company either sales , service , accounts , marketing  the have a frame work of questions like .

The problems may be related to education , entertainment  ,  product , service ,  that may be related to any industry that user is looking for  specific  purpose  .  this are the few framework about the problems in the from of questions the prospects are looking for and we need to generate the  right content  depending of the same queries  frequently the customers are looking for and give  them  the right piece  of   information .

 I need  to improve  my skills
 I need to prevent  diabetes naturally
 I need to start my  own company
I need   to stop snoring
I need to solve  a riddle
I need  to  learn  more about your  services .

consideration stage 

 In consideration stage   the buyers is looking to  solve  his problem   ,  this is he stage where the  buyer can  take adesireed actions   making a purchase  and the chances of not doing the purchase due to his mindset ,  may be looking to compare the things with the competitor ,  might be the price is one the constraint  even though we can read the exact behaviour of the prospects  we are responsible to  provide  the solutions to the

   what tools are available for   effective web pages
   what are  my  purchase options 
    what type of options are there for this  service
   
 Decision stage

These is very crucial for  making a purchase  they are many thoughts and  options the user is experiencing at this stage   they are factors  that an  visitor may look into  beach marks , competitor ,  pros and cons , comparison ,   best reviews , test , versus , compare etc are the things the buyer has in his / her mind to find the better one with best analysis .

 I  need prices for  this ear phones  ' 
 I need   alexa speaker specifications .
 I need proof that this  is good quality 
 I need  evidence that this product is claimed in insurance
 I need   assurance that  trainer is provided .  

3. Buyers  personas 

 Buyers personas are semi fictional  representations of ideal customer based on   real data and existing  prospects  when creating  your buyers  personas considering the factors like demographics , patterns  , back ground ,  goals  , challenges ,  identifiers   . that helps to target the  right product according  to the relevant matches .
Like you  own a beauty  products your target audiences age range between 25-30 and you have  the audiences of 50 above is not  the best match you are brand  has  since to overcome we  need have a good buyers persons  .

 Demographics like age , gender , region ,  income  ,  education  etc

 Background like   Marital status   ,profession etc ,
  

4. content 

 content is the always king  like alexander , content can be anywhere in the awareness stage , consideration ,  decision all  revolves in the  around in the website  we need to deliver the message o the users  in may forms in the email ,  blog , website pages ,  social media posts  etc .   we need  have proper planning of content ,  conduct the content audit  6- 9 months ones  understand how to create the blog  post  ,  building the  topic clusters of content  ,  that can be explained in details in the next post  as  it involved lot of things to be discussed .  

5. Goals

setting the goals are  keen insights in inbound marketing make sure  have a single goals and it can be specific and measurable, , attainable,  relevant  ,  timely  , the goals must be for long run  and  effectively give the output  

CONCLUSION 

Inbound is applicable in each and every   marketing channel that we need to implement in the proper way we generally   think we are  imepimeting it   but we take the wrong way in fitting it into the right process   , all most all the company are missing the  essential elements  in  understand the  prospects and customers buyers  find the solutions but  we are unable to understand the buyers   . 

Influence marketing strategy within inbound

Influence marketing for 2019 

Influencing marketing is other way to marketing  you business  , it  had been using since  past few years  but  we may not aware of this , and now it has been a hot viral  topic  in the marketing  as most powerful way that differ from traditional  approach .

 Influencers  are helping hands  to  your business in generating the positive return  and  make the audiences are the followers to take certain actions the influencers  target social media channels to work your brand . the power of influencers are to  make the prospects  to  do things differently and take  desired actions  and get the others individuals buy from you  . 

        Influencers  marketing have three major components that are considered  like extend reach , contextual  credibility  and salesmanship.  which are normally applicable in the phase of marketing terms   the highest  three factors you implement  , the higher   the influence an individual  . 

Extend  reach : you  need to have  the  ability to deliver content to a target audiences  by getting the followers count , impressions , mentions , share of voice  to evaluate our success  , reach is insufficient  but  essential   for both the large and small business .   

Contextual credibility :  

 context is  king in social media  , and content is god establishing  the contextual credibility is also an additional advantage   in delivering the right  information at right time in right place in the right manner plays a essential role in the infuncering marketing  to  value prospects and  gain new audiences  .

sales man ship 
 An influencers must have the skills and knowledge  and additionally the menthsds a that used  in the sales promotions and and promoting the commercial products in understanding the buyers  behaviours  and understanding  the mind set and   by putting your self in the customers shoes , people talk to people not with brands . 

Shades of  influence marketing
  In Influence marketing there are different shades depending  on the field they are  ,   experiences they have on the , popularity ,  awareness etc , let us understand them in detail in the following  ways they are distinct  and the goal is  common  for all the influencers .

Industry Influencers

 Try to find out the right influencer based on the industry you are into that helps you to understand the better about the  industry and find the audiencers that are actively taking part  and analysis the factors and figure out the right way  you can  use in business activities  according to the niche  . 

  

Celebrity Influencers 

  you must be aware of this term  you and me  might be a fan of the  celebrity the may related to film , as a person  that we  pay close attend on the regular basis on the social media channels  , in the business place we can  get huge followers , attention , and encourage people to   to take actions that build our reputation   .

 Media influencers
   
 Media has the public relations in sharing the  information of the company or the industry  by promoting word of mouth in increasing the brand visibility and enhance  the trust and   they a have the biggest network and interact with the audiences and this make the advantages to the advertisers to  increases their presences and life value if the  public attention , and gain the   targeted audiences 
       
       These  media influencers may  differ from location to location  that have good reputation and goodwill and great support from public  and internal and external connections with all the polically  , industry etc .

Content  creators  
                             They are many content creators you can   for all your social media  channel who help you in maintaining all the channels and  work regularly on all the activities that your brands does and make  use of them in entertain  and  engage with the audiences and  make the prospects  keep updates what are the actions, activities , and  changes and works happening in the company to maintain the   bonding with the brand with creative content to gain the eyeballs  from them .

 Micro influencers 
                              Micro Influencers are the further for the brands which helps to get the   followers that ranges between 10000 to 500000  they be  defined to work with the particular sector  like  health & fitness , fashion & beauty .  they are many such influencers in different prominent categories that you can choose  according to the industry you are product you serve   t hey help your business  of  all shape and  sizes  .

 Local influencers 
                                  These local influencers are also help your business in promoting in locally to a specified  targeted locations  to attract the local audiences and establish the brand value and  gain the traffic and followers where the locally famous  and connected with  public  and established reputation   they are the part of influencing the bands  locally   on their social channels  . 

Influence marketing books to study 

In our to understand  influencing making they are  golden  authors who had understand the marketing in real time with all the practically and theoretically in different  views  and directions  to help the business and individuals that  helps to build the brand value and implement  those measures  in   improve  to meet with the audiences needs and wants . 

1.Top of Mind   - written by john hall
2. Influencer  - by  Brittany  Hennessy
3.Crushing It!  by  Gary vaynerchuk '
4. The Influencer Economy - Ryan Williams
5.Beyond Influencer Marketing -cloris  kylie
6. Influencer Marketing - Book by danny brown and sam fiorella  B

Influencer network

They are various  social networks to find  influencers depending the industry and the criteria you are looking for    they're a few policies and procedures that need to    consider before you  get in the legal  way in working in the project like  commissions , up front  fee ,  gift card , per click , cost per engagement , invitation to events , they follow the law and guidelines of brand for influencers .
 Here are the social network platforms where you can find the infunclers  , there are as follows
    1. Hype tape             2. Linqia
    3. Revfluence           4. Viral nation
    5. Fan base                6. MavRCk
    7. Instabrand              8. Upfluencer
     9. Tapinfluence         10. Socialyte

Factors influencing marketing 

 1.  Influencers can work with your brand  and build  audience interest
2.   Influencers ideally can share the brand  content  you have created  vs they have created
3.  Expand the reach  in delivering the content to right audiences
4.  Influencers strength  to connect to your brand or topic
5. sponsored posts that feature the influencers
6. They build the relationship  in engage with audiences and sharing the experiences and knowledge
7.   Make it a win  win   help the influencers build authority further their own content or their reach .

companies following  influence marketing  India list 

They Are many companies in the race of creating their branding   in there  industry   depending on the shades of influencers they need to promote their business  the ultimate of the every business is to create the brand value and  investing capital and generating  ROI  ,these are the few companies that follow the  influencers marketing .
 1. coca cola
 2.  Amazon
 3. zomato
 4.gucci
 5. samsung
 6. Apple
 7.Ray-Ban, 
8. McDonald's
9. Adidas 
10.BMW
11 .Nestle 
12.oreo
13. dove
 14 .loreal
  15 airbnb

conclusion  
 The influencers are playing the key role  in every industries in the journey of gaining the customers  attention , actions in the social media channels  , each small scale and large scale  business need  to   implement  this strategy   in  the growth and the development of the industry to reach the right prospects to achieve the business  goals   .   

Online marketing vs Digital marketing for 2020

Online marketing vs Digital marketing in brief 

 we usually think  online marketing and digital marketing  are similar   , but they  is lot different  between them   . online  marketing in simple words expressed as  live internet connection to work  all the digital marketing actions and activities .

 In short we  can say  Advertising  a  product /service driving the sale through the electronic devices  to gain the target  audience's   either  by  E mail  or by  having  a own  website  by the business  this is also referred as web marketing or internet marketing

 To understand it better let us consider  a few examples here  if you want to install a game in  your  smart phone  we use internet to install it where as the app  which is going to be installed in the device is referred as digital marketing

 online marketing  actions include =  SEO, PPC, SEM , E- Mail marketing
 Digital marketing actions include  = sms, announcements ,  mobile applications , podcasts

Need of online marketing

 In order to be  successful in business you need  internet  which plays a key role in giving the   in order to market your products / services and even yourself as a brand it helps you in building  visibility , traffic , reach , engagement ,  drive sales  etc

To grow visibility 

 Know  a days  each and every thing can be done from online you can buy  anything like electronics , accessories  , appliances , home needs this had brought drastic change in life styles  since every business need to establish  their presence and recognition  in the internet , internet marketing is an a advantage to get  noticed and reach large audiences .

 connect with customers 

 social media channels helps you to  keep in touch  with all your prospects and customers in sharing the updates , informaton  , latest  changes and generating new ideas in the expansion of business   getting leads , enhancements for further opportunities , solving the service   related queries  by building trust with existing customers helps you to gain the new customers and  reputation  .

Grab External competition  

Each  and every business has at least a  competitor who is in the same line  of products are services that may b e locally or globally  , in order to make a move ahead and stand as a topper we need to keep our eyeballs on our  competitors what are the actions they are taking  this  can be analyse and understand with the help of online marketing / internet marketing


Trends  of  online marketing

 The trends  of online marketing keep on changing according to the technology moves forward and the continuous changes in the marketplace  to meets the clients requirements in order to help clients   to provide the right information when they are  asked for .

1. AI  we have heard this team in general way  but that is also happening in the online marketing  in analysing the data  , gives the insights of the the team  , prospects who are existing customers  and there related social media conversations and also the real time action of your competitors  .

2. Chat bots are now days are most preferred to use by all the online marketers in order to helps the customers in answering the questions , resolving the  queries ,   giving the standardised answers  for all the repetitive  questions   like  what time do you close ,  where do you locate ,  , when shall my package arrive,  , who is your manager and the few questions we have to give the answers . this chat bots are used in have human conversations and help you  improving and evolving  in  moving the relationships forward

3.  Smart speaking audios 
people interested to use smart way   to understand  the things that may be education or entertainment we do have the devices the alex , amazon echo  , google home  we ask  questions like play music , play  xyz movie ,   play the  live news to get immediate response by using   this smart devices the further shall be voice  searches and we need to build the FAQ in your blogs so that you can able to rank and  prospects what  answers to each and every questions that are asked so understand the  buyers behavior  .

4. Live videos
  If i want any information i personally  watch videos to get better knowledge and idea  how that works and implement with all the possible alternatives i  almost spend 1-2 hours in watching videos .  so live videos  are  enhancing the content  , we need to need to things from the point of customers
 what they are looking for what they want  from the back end of the screen .

5.  local influencers marketing 
  the shade of local influencers help you get the  strength to connection  with target audience and ability to drive a desired behavior from audiences  , we use the local infulers by  doing live steaming events ,  road trips, guest posts   get the testimonials and host a AMA (ASK ME ANY THING)webinar  ask to interview  them & include their commentary or quotes ,  engage in the casual conversations , share their content and ask them questions , ask for advice that you can share with your audiences

 Types of  online marketing to Generate  huge traffic and audience step by step guide

Digital marketing vs online marketing 

There are various types of  on line  do the marketing channels  that work differently but having a same  business goals 1. blogging
 guide  to build blog quicksprout

2. Host a youtube channel

 having a youtube is  the important in the marketing  channel because now days preferred to watch things  not by the physical form of  information  they want information which can give the clearly and understand them in which they are interset , since all the industries  are making their moves in the social media channels to present themself and  the exists of them in the market .

  a)  Make a channel that provides the relevant information about your product or service .
  b)   Share the guidelines of the usage of the  product or service you are offering .
  c)   provide solutions to problem that frequently  facing  in real time .
  d)  share the experiences had by the customers in the form of videos
  e)   Educate , entertain with your channel
   f)  share the activities happening in the company / employees
  g)   make short and complex  information videos to make easy to understand to the customer
 h)    share your  experiences , your moments people love to hear things  which may find them feel              friendly ,  helpful,  etc


3.  social media  in online marketing

 Social media channel  helps to get  huge traffic since individuals  are spending more  time in social media channels by extending  your  reach , build  industry connections , building  biggest fans  ,      business opportunities and set strategic benchmark for you further  with the help of social media and i expand your marketing efforts . 

Advantages of online and internet marketing   

without  having an  advantage  non of use this platform , because we make  use of each platform that shall give return today or further  the outputs may be in the form of  ROI , gaining the customers , sales ,

 1. Helps you

Digital marketing

 Digital marketing is a new era of promoting your business in online  details description of the team digital  umbrella  is shared  earlier , in brief digital marketing is an inbound strategy where study about all the digital marketing forms like search engine optimisation , social media marketing , social media optimisation , pay per click  , e mail marketing , affiliate marketing  with paid and organic way to generate traffic reach the audience  on your website  to promote business into a brand worldwide .


 conclusion 

 we need to use both the online marketing  and digital marketing  approach to improve our  business   but to do this we need to set a proper business goal unless you  determine the ultimate  goals never  make the things so set the smart goals and promote your business  in keeping updates on the things happen in the market never be too late to take actions be in right time , at right place with right information is the king in business . 

Social Media Marketing Tools

Social media marketing tools both  free &  paid 

   social media is playing  a key role in every individual's life since we are good bounding in using it and its became a habitual action in our daily  activities we go through all the social media  channels to get any kind of information that we wish to get based on our interest  .  they are no barriers to use it you can use it when ever , where ever, how ever, which ever  you like ,  who ever want  , what all the things you need  the one and only thing is we need to have a smart phone and internet  .


     know  you can put all this figures into  business place  in using the right platform ,  with right information , in right channel  ,at  right time in order to promote your business and creating brand awareness, word of  mouth , extend your reach,  keep engaging your prospects or customers    , generating good ROI , establishing  retention  and loyalty  .  they mainly focus  on  social media is two  things   getting  high productivity and efficiency  .


     social media  marketing tools are used in order to manage all the accounts in a single  dashboard  but depending on the criteria you wish to do a paltfular action ,  this platforms are used to do single action  for various channels like to respond to the comments ,  scheduling the posts  ,  analysis of social campaigns in different  channels  , content creation ideas ,  videos  creating . photos creations social monitoring  etc .


 Multiple accounts  :  social media mgt helps you in handling all the accounts in a single dashboard on single platform for various social media channels it make the work easier and  faster and time saving .

 Social monitoring:  this helps you in looking the mentions of your brands, products , hashtags , employee , competitors & customers 

 social analysis : you can even analysis the traffic  , real time options  , key points the sessions , user page views  , track the  visitors from all the channels . 

 social scheduling : with the help of scheduling you can see weekly monthly network inventory estimates for the day of the week

 Social Media Marketing tools -2019

social media channels tool kit

 you can find the  list of tools as per your need that can   be used  in all your social media channels , i have been personally using  this in all my social networking channels  to enhance my presences and  communicate  . 

 content creation tools for social media  

content creation  is mostly  commonly  used by all of us in all the social media channels  in order to frame a good  impression and  attract  our  customers in order  create the distinit  , unique ,   real time content this are the list of the tools that are preferred to use  it also suggested  by the hubspot team . 

 1. canva

  These is an free tools that can be used and there are no limits to use it in further and it helps you with all the sizes  ,  dimensions , width ,  height as per the social media  , facebook has different specifications for apost  all the channels  similarly you can design for poster ,  facebook cover page, facebook page  , instagram post ,  blog  banner  ,  book covers , cards  etc  .

2. pexels 

It can be used with simple steps   jus sigh in and create account and you can find different types of content related images and even you add the information after downloading as per you blog post is related  and  easy  to get  the thinks quick and faster with out waste of much time . 

3. unsplash :

  unsplash is also used to create content for your social  channels  and   it  free  to use and download  and no water mark in  unsplash and in pexels  , you can find the gallery of images with all the industries and all the topics you wish to get  similarly you can submit your photographic images  . you have great experiences using this site   .

 infographics example of social media 

4. stencil

 Stencil is used to create the  images  with all the layouts and  monthly you can create around 10 photos and download for a single account , the dash bash will look similar to the canva  where are you find  a few images  have prices in canva and in stencil alla re free of cost .  

5.Infogram 

Infogram are  used to create infographics and reports  in the form of  pictographic representation of data  that can be statical form .  which can  able to analysis and understand  information with exact figures and  percentages .  

  Which  look like this  given in the side bar  hope you got a bit idea and it is almost used  in all the business and as an individual to share your thoughts .  

 video creation tools 

  posting the videos are now a days working  faster in engaging the  prospects and making them  understand the complex things  by doing the videos helps to get the clear and content pieces of information . they are a few tools that help building the   professional videos even though you are new user in making the videos   

 1. soap box 

 soap box is one the video making software space where you upload a video and start editing it and  even you can make videos using  images   and you can even run A/B Test for each video campaign  and work  on the better works for the promotion 

2. vidyard 

 As soon as you open you need to sign up and create account and for an idea see the demo video which gives as specific ideas how the things works   videos making helps   a company to experience the  physically and connect them faster and gain the trust  and value to your business .
 
 one of the most important thing before doing a video  you should make the video related to your social media channel in facebook if you to psst a  video it should be  15 sec-2 min video length , where as in instagram it should be 15-30 sec , in twitter 15-30 sec , in linkedin  it should be 15-2 min

3.   loom
  This us the free  to use  in different forms you can make the videos like screen only videos and screen and cam  , cam  with all the record setting features  you can work on  full desktop and  current tab you have plenty of options to use it and even they are guidelines if you are the beginner and how to use it .


4 . place it

This website helps in making the videos , logs , design templates  , mockups , and even add the audios from the dropdown menus  according to the  concept the video is supposed to make   , we have supposed to use 5 slides for the video making and for additional slides  you need to subscribe for monthly and one  drawback you cant remove the watermark on it   .

Analytics tools 

 We are having a lot of tools that are available  online that are used to get effective out put and determine  what can be the next step and understand the buyers journey and buyers persons and their behaviour   .

 Here are the few tools that are most commonly used and recommended to use  to analysis all your social media activities .

1. Sysomos

You can  monitor all the social media activities using this tool  you  can improve in giving the better customer support ,  reach the insights  and marketing your brand its is paid tool .

2. keyhole
 This is also one of the social media management tool in order to analyze the  data  by viewing all the social media channel in the single dashboard and do a study when platform is  doing better  and what are the other  improvements need to increase its visibility and  this is  tested on trial basis and next is you have to pay to access it  in generating the data  .

3. Brand watch
4. Netbase
 5. Radian6

 The above three are the other social monitoring tools which include both free trial and paid version  , its include  the actions like competitive  insights ,  brand promotions, brand engagements  , reputation mgt ,  influencing marketing   , campaign  performance   beach mark  as per the package you choose  before  doing a social media budget   give more preferences to your  social media  plan.

social Media Marketing Nut Shell Channels

Social media Marketing channels  in brief for 2019 inbound marketing 

social media marketing is playing a key role in  on marketing as apart of inbound strategy ,  this  approach is being using by top brand companies , small, medium scale industries  to create the  brand awareness ,  word of  mouth , attract  buyers expand there marketing efforts  , social media help us in many ways like  the time spent on the online, favourite  website , interest , favourite  brands ,  there background all the related history  .

  social media marketing  channels statics details : 

  social media  channels  : social media has  different social media channels  like facebook, twitter , youtube , instagram , linkedin , pinterest depending on the people interest  in getting entertained  and educated with different  buyer s persons and buyer's journey

 1. we all aware of facebook  we use in frequently  3-6 times a day   almost all around the world   67%   have  facebook accounts this  platform is always  has active traffic to do social media promotion  .A round the age group  of 25-34 spend their  time in this channel  according to ur business goal you can target  product/ service

2.  The place in social channel  to interact is  today is mostly by you tube  as we like to watch rather than reading to understand  better and user friendly to convey the information  almost  they are  uploading around 300 hours of videos  every minute and  5 billion watched videos  every day  know you can imagine the traffic  and the  prospects spend on this  channel . now its time to use this platform and do the videos  related information .

3.  Instagram is also familiar  as  you and I use on regularly basis  to see things that are  things  happening with our followers   either the related to people , brands we are following  do you know this thing that around 90%  of people of  age group  between 30- 35 are using we can share stories , share photos , short videos to engage with our audience or customers that what is happening .

social media marketing Nut Shell channels 

4. Twitter is also most powerful social media channel that is used to engage  according to a study it is said  that  24-35 age group are frequently   using this platform to get entertained and educated and it is found that 500 million  tweets happen every day and they are around 35000 hours of live steam videos uploaded every day  , and one more thing all the  social media have different account type like personal pages  , business pages  that helps you to extend the limit of friends , followers .

5.  Linkedin is the professional channel  mostly used  to get educated and also share the experiences of   career and achievements   made by the both the employee and employer ad its a hiring / job portal and gradually  helping the business  to engage with the customers  since they  can see the regular activities taking place based on there specific  interest

6. pinterest is also a great way  to use  , the biggest advantage of this channel is  pinterest pin has an average life of 3 months  and it is easy to use and the users are around the  age group of 18-29 , where you can  targeted based on the demographics of the business / company   purpose  .

7. snap chat  is used globally  here  you can share photos ,muti video , text , messages  and it has around 71%  active accounts and users are in the age group of  12-24

Top 12 Benefits of social media channels 

social media marketing channels have   bulk of benefits before understanding the benefits of ot you need to have the  smart business goals that shall  help you in getting an additional value to your business .

1.  Manage reputation  This channels helps you to manage  your  reputation in  framing the good will  , name and fame from the prospects , customers , suppliers, investors , share holders , employes  etc  and maintaining the positive reputation that shall add value to your organisation  .

2.  you can  find opportunities to measure the performance of social media in different  channels   web conversations, content strategy etc

3. to build biggest fans and influencers  by using  applying the right guleines to your social media platforms

 4.  it helps to build   new product ideas  and enhancements and take the desired actions as per the  prospects wants .

5.  you can have a eye on the competitions what they are doing and what is working  better .

6. You can generate new business opportunities    in the expansion .

7.Find leads in different social media  channels that  meets the decision stage in the customers journey cycle

8.  you can set breach mark strategic for your further business .


9. you can extend your reach which is vanity matric  in social media  but doesn't correlate  to business success .

10. you  can generate  ROI  like Direct sales revenue , lifetime value ,  etc

11. you can  perform A/B test  flywheel  using the analytics  platform   to find the right  winner .

 12.  building  relationships  in causal conversation,  share their  reviews , ask them questions .





conclusion

 social media is well known and using  more frequently by every individual as it is easy to access , & robust  each of us have  several social media accounts  in order to use the time to educate either to entertain ,    people want to talk to people not with brands  is the social media strategy   , business & individuals uses social media as a push channel but in real  phase it should be pull channel  .