Social Media Marketing Tools

Social media marketing tools both  free &  paid 

   social media is playing  a key role in every individual's life since we are good bounding in using it and its became a habitual action in our daily  activities we go through all the social media  channels to get any kind of information that we wish to get based on our interest  .  they are no barriers to use it you can use it when ever , where ever, how ever, which ever  you like ,  who ever want  , what all the things you need  the one and only thing is we need to have a smart phone and internet  .


     know  you can put all this figures into  business place  in using the right platform ,  with right information , in right channel  ,at  right time in order to promote your business and creating brand awareness, word of  mouth , extend your reach,  keep engaging your prospects or customers    , generating good ROI , establishing  retention  and loyalty  .  they mainly focus  on  social media is two  things   getting  high productivity and efficiency  .


     social media  marketing tools are used in order to manage all the accounts in a single  dashboard  but depending on the criteria you wish to do a paltfular action ,  this platforms are used to do single action  for various channels like to respond to the comments ,  scheduling the posts  ,  analysis of social campaigns in different  channels  , content creation ideas ,  videos  creating . photos creations social monitoring  etc .


 Multiple accounts  :  social media mgt helps you in handling all the accounts in a single dashboard on single platform for various social media channels it make the work easier and  faster and time saving .

 Social monitoring:  this helps you in looking the mentions of your brands, products , hashtags , employee , competitors & customers 

 social analysis : you can even analysis the traffic  , real time options  , key points the sessions , user page views  , track the  visitors from all the channels . 

 social scheduling : with the help of scheduling you can see weekly monthly network inventory estimates for the day of the week

 Social Media Marketing tools -2019

social media channels tool kit

 you can find the  list of tools as per your need that can   be used  in all your social media channels , i have been personally using  this in all my social networking channels  to enhance my presences and  communicate  . 

 content creation tools for social media  

content creation  is mostly  commonly  used by all of us in all the social media channels  in order to frame a good  impression and  attract  our  customers in order  create the distinit  , unique ,   real time content this are the list of the tools that are preferred to use  it also suggested  by the hubspot team . 

 1. canva

  These is an free tools that can be used and there are no limits to use it in further and it helps you with all the sizes  ,  dimensions , width ,  height as per the social media  , facebook has different specifications for apost  all the channels  similarly you can design for poster ,  facebook cover page, facebook page  , instagram post ,  blog  banner  ,  book covers , cards  etc  .

2. pexels 

It can be used with simple steps   jus sigh in and create account and you can find different types of content related images and even you add the information after downloading as per you blog post is related  and  easy  to get  the thinks quick and faster with out waste of much time . 

3. unsplash :

  unsplash is also used to create content for your social  channels  and   it  free  to use and download  and no water mark in  unsplash and in pexels  , you can find the gallery of images with all the industries and all the topics you wish to get  similarly you can submit your photographic images  . you have great experiences using this site   .

 infographics example of social media 

4. stencil

 Stencil is used to create the  images  with all the layouts and  monthly you can create around 10 photos and download for a single account , the dash bash will look similar to the canva  where are you find  a few images  have prices in canva and in stencil alla re free of cost .  

5.Infogram 

Infogram are  used to create infographics and reports  in the form of  pictographic representation of data  that can be statical form .  which can  able to analysis and understand  information with exact figures and  percentages .  

  Which  look like this  given in the side bar  hope you got a bit idea and it is almost used  in all the business and as an individual to share your thoughts .  

 video creation tools 

  posting the videos are now a days working  faster in engaging the  prospects and making them  understand the complex things  by doing the videos helps to get the clear and content pieces of information . they are a few tools that help building the   professional videos even though you are new user in making the videos   

 1. soap box 

 soap box is one the video making software space where you upload a video and start editing it and  even you can make videos using  images   and you can even run A/B Test for each video campaign  and work  on the better works for the promotion 

2. vidyard 

 As soon as you open you need to sign up and create account and for an idea see the demo video which gives as specific ideas how the things works   videos making helps   a company to experience the  physically and connect them faster and gain the trust  and value to your business .
 
 one of the most important thing before doing a video  you should make the video related to your social media channel in facebook if you to psst a  video it should be  15 sec-2 min video length , where as in instagram it should be 15-30 sec , in twitter 15-30 sec , in linkedin  it should be 15-2 min

3.   loom
  This us the free  to use  in different forms you can make the videos like screen only videos and screen and cam  , cam  with all the record setting features  you can work on  full desktop and  current tab you have plenty of options to use it and even they are guidelines if you are the beginner and how to use it .


4 . place it

This website helps in making the videos , logs , design templates  , mockups , and even add the audios from the dropdown menus  according to the  concept the video is supposed to make   , we have supposed to use 5 slides for the video making and for additional slides  you need to subscribe for monthly and one  drawback you cant remove the watermark on it   .

Analytics tools 

 We are having a lot of tools that are available  online that are used to get effective out put and determine  what can be the next step and understand the buyers journey and buyers persons and their behaviour   .

 Here are the few tools that are most commonly used and recommended to use  to analysis all your social media activities .

1. Sysomos

You can  monitor all the social media activities using this tool  you  can improve in giving the better customer support ,  reach the insights  and marketing your brand its is paid tool .

2. keyhole
 This is also one of the social media management tool in order to analyze the  data  by viewing all the social media channel in the single dashboard and do a study when platform is  doing better  and what are the other  improvements need to increase its visibility and  this is  tested on trial basis and next is you have to pay to access it  in generating the data  .

3. Brand watch
4. Netbase
 5. Radian6

 The above three are the other social monitoring tools which include both free trial and paid version  , its include  the actions like competitive  insights ,  brand promotions, brand engagements  , reputation mgt ,  influencing marketing   , campaign  performance   beach mark  as per the package you choose  before  doing a social media budget   give more preferences to your  social media  plan.